Websites
TRFQ was growing on word of mouth alone, with no website to point anyone to. Events were getting traction faster than the owner could keep people updated on where the bar would be next. So I built a multipage site that acts as the company's home base — what they do, where they'll be, and what's coming up — so a curious follower can get the full picture without asking, and the owner can stop answering the same question in every DM.
See how a multipage site handles a business that's always on the move.
My own work was scattered — a Substack in one place, a photography portfolio in another, and nowhere to send someone who wanted both. Rooted Signal Studio is the fix: one simple site that houses every platform under a single roof. The decision that mattered was restraint — it doesn't try to rebuild Substack or replace a gallery, it just connects them, so a reader who finds the writing is two clicks from the photos.
One front door, three platforms behind it; see how the pieces connect.
Apps
A mobile bar owner told me his events were bleeding money at the bar. Lines got long, patrons walked, and every person who gave up was a drink he never sold. So I built Waitless — patrons order from their phone and skip the queue entirely, while manager, bartender, and kitchen work the orders from a live queue on the other side. Age verification is built in, because a bar app that ignores the law isn't a bar app. Patrons wait less. The work gets lighter.
Take a walk through the demo — order a drink as a patron, then switch roles up top to watch it move through the bar.
Anyone with a wellness practice hits the same question eventually — is this actually doing anything? You finish a session feeling better, but feelings are slippery and memory is worse. No record means no proof. HAYR is a check-in tool that measures your state before and after practice — clarity, resistance, energy, tension — then shows you which practices actually move the needle over time. The decision that shaped the build was going fully anonymous: no account, no email, no name, just an ID only you know. People won't be honest about their own state if they think someone else is holding the record.
Tap into the demo to see what a month of check-ins reveals about a practice.